ÆRTHLINGS – Connected Play Reimagined
ABOUT:
ÆRTHLINGS is a connected toy and gaming brand built by Modern Games. The product combines physical “hatchable” toys with a mobile game, unlocking digital creatures via NFC technology. Each toy serves as a zero-CAC growth channel by converting retail customers into digital users. The company secured nationwide shelf space with Walmart and Target (launching Summer 2026), including premium endcap placements and QR activations.
The round is led by MGA Entertainment (creators of L.O.L. Surprise! – $25B+ in sales), and Moose Toys (Shopkins, MrBeast Lab) is the global toy licensee, handling all production, distribution, and $4M in retail marketing. ÆRTHLINGS retains 90% of digital revenue and receives 10% of toy sales, ensuring high-margin recurring revenue.
EXPECTED RETURNS:
10x markup expected in next round (projected $50M–$60M valuation in early 2026)
10% royalty on all toy sales
90% of digital in-app revenue retained
Franchise upside via media, IP licensing, and cross-collaborations
DETAILS:
Deal Type:
Venture Capital
Valuation:
$30,000,000 Post-Money
Expected Raise:
$1,500,000
Minimum Investment:
$5,000
PROJECT LINKS:
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