Freaks of nature (FON)
ABOUT:
Freaks of Nature is a high-performance skincare brand founded by 11x world champion Kelly Slater, focused on a category incumbents ignore: serious outdoor athletes. Within two years, the brand has grown to $5.3M in revenue, with 80% gross margins and 324% YoY growth, driven largely by organic demand and athlete credibility—not paid acquisition.
Their positioning is science-backed and culturally resonant, with real-world product testing in harsh environments. The Series A is led by Pentland Ventures (owner of Speedo, Canterbury), a globally respected consumer fund with deep domain alignment, further validating the business and long-term vision.
EXPECTED RETURNS:
• No formal projections shared
• Valuation based on 6x 2025 revenue or 3x 2026 revenue projections
• QSBS eligible (Section 1202) – potential for tax-free capital gains if held for 5+ years
• Strategics in the category consistently acquire early-stage brands with authenticity and traction
DETAILS:
Deal Type:
Consumer Brand
(Series A Equity)
Valuation:
$25,500,000 pre-money
$33,500,000 post-money
Expected Raise:
$8,000,000
(GC allocation: $750,000)
Minimum Investment:
$5,000
PROJECT LINKS:
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