PROJECT:
GARDENCUP
ABOUT:
Gardencup is a fast-scaling DTC salad subscription brand delivering high-quality meals direct to doorsteps using
proprietary MAP (Modified Atmosphere Packaging) technology to ensure a 12–14 day shelf life. With an 80%
reorder rate, $470+ LTV, and $29M run rate in just 18 months, Gardencup has proven product-market fit. Now
expanding into retail (over 200 stores ready to pilot) and corporate catering (10–100x LTV clients), the business is
built for multi-channel growth. Backed by Space Station VC (Oura, Olipop, Magic Spoon), this deal closed quickly
due to strategic positioning, strong traction, and hands-on advisory support. Growth Circle investors had access
via a unique equity structure offering effective 1x revenue entry.
EXPECTED RETURNS:
Target Exit: 2–4x ARR multiple
Implied Exit Range: $200M–$400M (based on $100M run rate goal)
Influencer-led scaling + advisory leverage = high potential upside
DETAILS:
Deal Type: Consumer Packaged Goods
Expected Raise: $60M
Min. Investment: $10,000
PROJECT LINKS:
NOT SURE WHERE TO START?
PROJECT:
GARDENCUP
ABOUT:
Gardencup is a fast-scaling DTC salad subscription brand delivering high-quality meals direct to doorsteps using proprietary MAP (Modified Atmosphere Packaging) technology to ensure a 12–14 day shelf life. With an 80% reorder rate, $470+ LTV, and $29M run rate in just 18 months, Gardencup has proven product-market fit. Now expanding into retail (over 200 stores ready to pilot) and corporate catering (10–100x LTV clients), the business is built for multi-channel growth. Backed by Space Station VC (Oura, Olipop, Magic Spoon), this deal closed quickly due to strategic positioning, strong traction, and hands-on advisory support. Growth Circle investors had access via a unique equity structure offering effective 1x revenue entry.
EXPECTED RETURNS:
Target Exit: 2–4x ARR multiple
Implied Exit Range: $200M–$400M (based on $100M run rate goal)
Influencer-led scaling + advisory leverage = high potential upside
DETAILS:
Deal Type: Consumer Packaged Goods
Expected Raise: $60M
Min. Investment: $10,000
PROJECT LINKS:
NOT SURE WHERE TO START?
