Rorra
ABOUT:
Rorra designs and builds rigorously tested water filtration systems trusted by families, athletes, and health professionals. Founded as a direct-to-consumer brand, Rorra has scaled to a $23M trailing run rate with 21,000+ active filter subscriptions, 69% gross margins, and a 94.4% subscription attach rate. Rorra is growing roughly 10x in the past year.
The company is the exclusive water filter partner of the Huberman Lab Podcast and has been recognized by Esquire, WIRED, Domino, AD, WSJ, and Forbes. Its product lineup includes the Countertop System, Filtered Showerhead, and an upcoming Filtered Pitcher, with plumbed undersink and commercial fill stations on the 2026–2027 roadmap.
Backed by advisors from Pentair, NSF International, Away, Feastables, and Dyson, Rorra is evolving from a DTC brand into an omni-channel category leader across consumer, retail, and commercial filtration.
EXPECTED RETURNS:
• Series A at ~$75M post-money (~3.3x forward revenue on $23M annualized)
• Spacestation's first entry was at $15M pre-revenue (~5x step-up to current round)
• 21,000+ active subscriptions, sub-2% monthly churn, 3.6x blended LTV to CAC
DETAILS:
Expected Raise:
Not Specified
Minimum Investment:
$5,000
Deal Type:
Venture Capital
Investor Type:
Accredited
PROJECT LINKS:
Allocation is limited. Please complete the onboarding survey only once you are ready to onboard and fund.
NOT SURE WHERE TO START?
DISCLOSURE
Everything you see here is for informational and educational purposes only—this isn’t investment advice, and it’s definitely not a solicitation to buy or sell any security. Every investment involves risk, and while we do our best to present strong opportunities, past performance never guarantees future results. Any return projections are based on what we know and believe today, and things can change. Always talk with your CPA, attorney, or financial advisor before making any investment decision.
And here's the part we’re proud of—alignment: I personally invest in the same deals we bring to Growth Circle. I'm not just showing you what’s out there; I’m putting skin in the game right alongside you. In some cases, I may have ownership or business relationships with the teams behind these deals, and that means I might earn a share of the upside when you invest. I believe in being transparent about that. As always, you’re in control. Do your own diligence, ask the hard questions, and invest when it makes sense for you.